【対象レベル】上級

世界最強のブランドは、いかにして生まれたか？　創業者が自ら語る、ナイキの創業秘話！1962年。ビジネススクールを卒業したばかりのフィル・ナイトは、父親から借りた50ドルを元手に、たった一つの使命を負った会社を作った。それは、ハイクオリティ・ローコストの運動靴を日本から仕入れること。愛車のプリムスのトランクから靴を売り、初年度で8000ドルを売り上げたナイト。そして今日、ナイキの年間売上は300憶ドルにのぼる。ナイキのロゴであるスウッシュは、世界中で親しまれる一大アイコンとなった。一方で、ナイキを創った人物の実像は常に謎に包まれてきた。創業者本人が初めて語る、ナイキ誕生の秘密。

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import highーquality, lowーcost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of startーups, Nike is the ne plus ultra of all startーups, and the swoosh has become a revolutionary, globeーspanning icon, one of the most ubiquitous and recognisable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream ー along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tightーknit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.A memoir rich with insight, humour and hardーwon wisdom, this book is also studded with lessons ー about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.