In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import highーquality, lowーcost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of startーups, Nike is the ne plus ultra of all startーups, and the swoosh has become a revolutionary, globeーspanning icon, one of the most ubiquitous and recognisable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream ー along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tightーknit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

A memoir rich with insight, humour and hardーwon wisdom, this book is also studded with lessons ー about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.